Please tell us how the brand purpose inspired the work

Pattaya, the 2nd most popular tourist city in Thailand, attracted foreigners around the world with festivals all year round. But in the pandemic, Pattaya was left in the dark. So how can the locals survive? SangSom Thai Rum brand, the main sponsor of international music festivals in Thailand, this time wanted to bring back a little ray of hope for local business. We turned our art attraction.. into job attractions for locals. Designed to generate income for communities with sustainability. Local Lounge : The Bamboo Lounge that gives local craftsmen a chance. The Artisan Parlor : The parlor that supports craftsmanship and local materials. The SangSom bucket Chair : Shares jobs to rare, skilled traditional weavers. The Moon Art-Stallation, where local sculptors let their talents shine.