| Title | THE LOST DAUGHTERS |
| Brand | SANLAAP |
| Product / Service | NON-PROFIT GOVERNMENT ORGANISATION |
| Category | F05. Cultural Insight |
| Entrant | WUNDERMAN THOMPSON Mumbai , INDIA |
| Idea Creation | WUNDERMAN THOMPSON Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Senthil Kumar | Wunderman Thompson | Creative Director |
| Tista Sen | Wunderman Thompson | Creative Director |
| Ashish Pathak | Wunderman Thompson | Creative Director, Art Director |
| Chandni Kapur | Wunderman Thompson | Creative Director, Copywriter |
| Nuzhath Enayath | Wunderman Thompson | Copywriter |
| Aindrila Chatterjee | Wunderman Thompson | Art Director |
| Vijay Jacob Parakkal | Wunderman Thompson | Managing Partner |
| Tania Sinha | Wunderman Thompson | Account Management |
| Somrweeta Mukherjee | Wunderman Thompson | Account Management |
| Sulagna Mukhopadhyay | Wunderman Thompson | Project Management |
Durga Puja is one of the largest festivals in the world. It celebrates the homecoming of the Goddess Durga. Indians all over the world welcome the Goddess like their own daughter. The festival is celebrated in pavilion-like structures called ‘pandals’ where the idol of the Goddess Durga is worshipped for 10 days. The idol of the proverbial daughter is showered with love as millions of devotees gather in these pandals (pavilions) to catch a glimpse of the idol. The Lost Daughters campaign created a one-of-a-kind pandal (pavilion). A pandal without the idol of the Goddess. The empty pandal (pavilion) symbolized the hypocrisy in the India society that welcomed the Goddess like a daughter yet abandoned their own daughter. The ‘Lost Daughters’ were reunited with their families in this empty pandal (pavilion). The Lost Daughters activation reminded people of the social injustice that happens to their own daughters.