| Title | THE LOST DAUGHTERS |
| Brand | SANLAAP |
| Product / Service | NON-PROFIT GOVERNMENT ORGANISATION |
| Category | F04. Social Behaviour |
| Entrant | WUNDERMAN THOMPSON Mumbai , INDIA |
| Idea Creation | WUNDERMAN THOMPSON Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Senthil Kumar | Wunderman Thompson | Creative Director |
| Tista Sen | Wunderman Thompson | Creative Director |
| Ashish Pathak | Wunderman Thompson | Creative Director, Art Director |
| Chandni Kapur | Wunderman Thompson | Creative Director, Copywriter |
| Nuzhath Enayath | Wunderman Thompson | Copywriter |
| Aindrila Chatterjee | Wunderman Thompson | Art Director |
| Vijay Jacob Parakkal | Wunderman Thompson | Managing Partner |
| Tania Sinha | Wunderman Thompson | Account Management |
| Somrweeta Mukherjee | Wunderman Thompson | Account Management |
| Sulagna Mukhopadhyay | Wunderman Thompson | Project Management |
In India, an estimated 16 million women are victims of sex trafficking every year. Unfortunately, only 7% of them are ever rescued. After the rescue, when the families are contacted, they often refuse to accept these women because of social stigma, patriarchy, and the fear of ostracisation. There are women who are abandoned by their loved ones and are living in despair for years. Sanlaap, an NGO that rescues and rehabilitates women, wanted to highlight this issue and reunite rescued daughters with their families. The Lost Daughter campaign happened during Durga Puja – a festival that celebrates the homecoming of the Goddess Durga – the proverbial daughter of Indians. The Lost Daughters via the festival pavilion shed a spotlight on the hypocrisy in India that welcomes the Goddess like the daughter but abandons daughters who were rescued from human trafficking. .