POND'S MEN: DULL FACE

TitlePOND'S MEN: DULL FACE
BrandPOND'S MEN
Product / ServicePOND'S MEN BRIGHT BOOST FACIAL SCRUB
CategoryA01. Consumer Goods
EntrantOGILVY Singapore, SINGAPORE
Idea Creation OGILVY Singapore, SINGAPORE
Production STINK HONG KONG LTD Hong Kong, HONG KONG
Post Production STINK HONG KONG LTD Hong Kong, HONG KONG

Credits

Name Company Position
Marco Versolato Wunderman Thompson Singapore Creative Lead
Airina Imran Ogilvy Singapore Copywriter
Gui Camargos Ogilvy Singapore Art Direction
Savio Fonseca Wunderman Thompson Singapore Art Direction
Ria Ocampo Ogilvy Singapore Art Direction

Cultural / Context information for the jury

In Asia, men’s skincare has historically been marketed to appeal to the macho man. Pond’s Men does the opposite – we speak for the average guy, championing better skin for the everyday.

Translation. Provide a full English translation of any text.

N/A

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

No.