Title | STATUE GROOMING |
Brand | WILD STONE |
Product / Service | WILD STONE MEN'S GROOMING RANGE |
Category | F02. Challenger Brand |
Entrant | McCANN INDIA Mumbai, INDIA |
Idea Creation | McCANN INDIA Mumbai, INDIA |
Media Placement | McCANN INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Prasoon Joshi | McCann Worldgroup India | Creative Leadership |
Ashish Chakravarty | McCann Worldgroup India | Creative Leadership |
Kapil Batra | McCann Worldgroup India | Creative Leadership |
Abhishek Chaswal | McCann Worldgroup India | Creative Leadership, Copywriter |
Abhinandan Dey | McCann Worldgroup India | Art Director |
Pavitra Sharma | McCann Worldgroup India | Art Director |
Rajat Gulati | McCann Worldgroup India | Account Management |
Jeet Kalra | Mccann Worldgroup India | Agency Producer |
Satish Kataria | McCann Worldgroup India | Editor |
Ajay Pathak | Collective Art Pvt Ltd | Production |
Amrita Vohra | McCann Worldgroup India | Client Servicing |
When most men's grooming brands use film stars and sportsmen to advertise during the festive and wedding season, Wild Stone, a relatively new Indian brand entering this sea of sameness, saw beyond popular male celebrities and chose to groom the neglected statues of India's most loved and respected national heroes to break clutter. The brand's outlier step, and using statues as a medium makes this work one of its kind in its category.