Cultural / Context information for the jury

The men’s grooming category in India comes alive during the festive and wedding season, when most brands use film stars and sportsmen to advertise. Wild Stone, a relatively new brand entering this sea of sameness, needed to look beyond usual male celebrities to break clutter. India loves its National Heroes. There are an estimated 503760 statues of Mahatma Gandhi in India. You can find over 47,40,000 videos about Martyr Bhagat Singh on YouTube. Dr. Ambedkar, who wrote our constitution, has 13 universities named after him. There are a lot of great Indian men who continue to inspire us even years after they have gone. They are in our textbooks, our films, in our literature, our fashion, and in our hearts. And while these great men are not here with us, their many statues can be found all across the country, though often in a neglected state.

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India loves its National Heroes. They are in our textbooks, our films, in our literature, our fashion, and in our hearts. We follow them, idolise them, and even flaunt them as a fashion statement. And this love is seen most evidently in the many statues of these great personalities that can be found all across the country. Though despite best efforts, they are often found in a neglected state. So, we decided to turn them into a medium and decided to give the statues of these great men the grooming they deserve. After all, great men deserve to look great!