Title | TIGER |
Brand | PRIME INDIAN HOSPITALS |
Product / Service | COIVD VACCINE AWARENESS FROM PRIME INDIAN HOSPITALS |
Category | B02. Healthcare |
1 of 3 Campaign | |
Entrant | McCANN INDIA Mumbai, INDIA |
Idea Creation | McCANN INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Prasoon Joshi | McCann Worldgroup | Creative Leadership |
Ashish Chakravarty | McCann Worldgroup | Creative Leadership |
Sambit Mohanty | McCann Worldgroup | Creative Leadership |
Rathish Subramaniam | McCann Worldgroup | Creative conceptualisation and execution |
Karthik R | McCann Worldgroup | Copywriter |
Sandeep Palasseri | McCann Worldgroup | Art director |
Crystal Carvalho | McCann Worldgroup | Agency Producer |
Rishabh Mishra | McCann Worldgroup | Copywriter |
Amol Jadhav | Shoot at sight | Photographer |
Raj Chedda | Shoot at sight | Executive Producer |
Beyond Studios | Beyond Studios | Retoucher |
With COVID-19 ravaging the world, the vaccine is the only thing that can help humanity return to normalcy. But hesitation to get the shot is prevalent, especially in rural parts of India. In these regions there are popular tattoos that people get as a show of their strength, a superstitious charm, or a symbol of protection. We identified three of the most popular tattoos to make a point: • A tiger, the national animal of India, a predator known for its fearlessness. • A snake, also known as ‘Naga Devatha’ or the serpent god, is believed to ward off evil. • A shield, a symbol of protection that has been prevalent in Indian culture for centuries. We’ve drawn a parallel to people getting pricked multiple times to get these popular tattoos. Whereas in truth, two simple pricks of the COVID vaccine will offer them the ultimate protection against the virus.
72,006 pricks to look fearsome. 2 to become fearless. Get you COVID vaccine administered now.
Smaller than a 6 sheet poster