Please tell us about the social behaviour that inspired the work

India has the highest number of two-wheeler fatalities in the world. Most of these deaths could have been avoided if riders wore a helmet. Although the authorities have mandated that riders wear a helmet, riders want to outsmart them. They carry the helmet on their bikes and wear them only when they spot a police officer. These riders have been exposed to multiple traditional campaigns regarding rider safety but have become immune to them. We needed to shock these riders into looking after their safety, which is why we created the Headless Human. A rider who showed motorists what exactly could happen to them if they continued riding without wearing a helmet. Motorists witnessed the bizarre sight. When they saw the headless rider with a prosthetic severed head dangling from the handlebars, they got the point. If they didn’t use their helmet, they could lose their head.