| Title | LIFE PLATE |
| Brand | ECOFLOW |
| Product / Service | LIFE PLATE |
| Category | D05. Interactive & Immersive Experiences |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Media Placement | DENTSU INC. Tokyo, JAPAN |
| PR | DENTSU INC. Tokyo, JAPAN |
| Production | TOW CO.,LTD Tokyo, JAPAN |
| Production 2 | DENTSU LIVE INC. Tokyo, JAPAN |
| Production 3 | DENTSU CREATIVE X INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazuhiro Shimura | Dentsu.Inc | Creative Director |
| Ryo Sasaki | Dentsu.Inc | Copywriter / Planner |
| Nagisa Haruta | Dentsu.Inc | Copywriter / Planner |
| Ryo Seki | Dentsu.Inc | Planner |
| Seri Tanaka | Dentsu.Inc | Art Director |
| Qing Yang | Dentsu.Inc | Business Producer |
| Atsushi Mukunoki | Dentsu.Inc | Business Producer |
| Shinya Ohta | TOW CO.,LTD | Producer |
| Tomoyuki Kato | DENTSU LIVE INC. | Director |
| Takafumi Shindo | SHINDII LLC. | Producer |
| Wataru Sakamoto | J.C.SPARK INC. | Designer |
| Ryo Fukushima | T2 Creative Co., Ltd. | Producer |
| Ryoji Yabusaki | T2 Creative Co., Ltd. | Producer |
| Ryo Tenpourin | T2 Creative Co., Ltd. | Producer |
| Takaya Nakajima | TOW CO.,LTD | Producer |
| Ryo Muramatsu | TOW CO.,LTD | PR Producer |
| Takaomi Maeda | DENTSU CREATIVE FORCE INC. | Creative Producer |
| Tatsuya Shimizu | Dentsu Creative X Inc. | WEB Producer |
| Hitoshi Nakao | Dentsu Creative X Inc. | WEB Producer |
| Takahiko Fukumori | Dentsu Creative X Inc. | WEB Producer |
| Yusei Yosida | ANTIL Inc. | PR Producer |
| Hazuki Nakane | ANTIL Inc. | PR Producer |
| Anna Kurisu | ANTIL Inc. | PR Producer |
| Mayuko Imaizumi | Freelance | Cooking Expert |
| Miyuki Shimamoto | Freelance | Cooking Expert |
| Yasuyuki Kanazawa | Demon Pictures co.,ltd. | Producer |
| Hirohito Hiraga | Freelance | Photographer |
| Ryosuke Kimura | Freelance | Photographer |
| Akane Matsui | Freelance | Food Stylist |
"Of all the earthquakes of magnitude 6 or higher that occur worldwide, 20.8% occur in Japan. Japan is also prone to disasters such as typhoons, heavy rains, floods, landslides, and volcanic eruptions, making it a disaster-prone country, and solving issues related to disasters is a topic of great importance and public interest."
We opened a restaurant serving "LIFE PLATE" in a mountain lodge in Mount Norikura, Nagano, with no electricity, gas or water infrastructure. We provided visitors the experience of tasting new emergency food in the environment similar to the one during a disaster. The project drew a lot of attention as "an effort to overturn the common image of food in times of disaster". In December 2021, the second "LIFE PLATE" restaurant was opened in Ariake Garden Plaza, one of the largest disaster prevention centers in Tokyo.