Cultural / Context information for the jury

Singapore is a clean, politically correct, respectful society where there are clear social norms to adhere to. Talking about poop, and more specifically about donating your poop to a poop bank for research and purification so it can be transplanted into someone else, well that just isn’t done. But we needed to make this acceptable. We needed a subtle yet intriguing way to get people to see that donating poop, is just like donating your blood or plasma. That’s how we came up with the idea, Poophemisms. A list of poop euphemisms spanning the 23 different local languages and dialects found in Singapore. We placed our Poophemism posters in public toilets across Singapore. Given that public toilets in Singapore are squeaky clean and that anyone who goes out will definitely visit a toilet at least once, they were the perfect medium for a stool donor recruitment campaign.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Smaller.