Please tell us how the brand purpose inspired the work

Japan, the host country of Tokyo2020 Olympics & Paralympics had been divided on whether or not to hold the Games, even after the decision was made to hold the Games without an audience in the midst of a state of emergency and medical collapse. While the voices against to the Olympics spilled over into criticism of the athletes, supporters were not allowed into the stadiums and their voices of cheers were not heard by the athletes, despite the fact that it would be held in their home country. Visa, he worldwide sponsor of Tokyo2020 and a supporter of many Olympic　& Paralympic athletes, thought about what it could do to turn the "Voices" of the supporters into power for the athletes who have been training in isolation against the odds.