Title | TRACKS |
Brand | DISCOVERY+ |
Product / Service | DISCOVERY+ |
Category | F03. Single-market Campaign |
Entrant | DISCOVERY NETWORKS ASIA-PACIFIC PTE LTD., SINGAPORE |
Idea Creation | BIGBULB CREATIVE LAB, INC. Quezon City, THE PHILIPPINES |
PR | PERCEPTIONS INC. Taguig City, THE PHILIPPINES |
Production | BIGBULB CREATIVE LAB, INC. Quezon City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Digo Ricio | Bigbulb Creative Lab, Inc. | Chief Creative Officer |
Kyle Chua | Bigbulb Creative Lab, Inc. | Creative Director & Designer |
Camcas Cervantes | Bigbulb Creative Lab, Inc. | Associate Creative Director / Designer |
Teresa Barrozo | Bigbulb Creative Lab, Inc. | Sound Artist / Composer |
Martin Miranda | Bigbulb Creative Lab, Inc. | Sound and Electronic Engineer |
Abi Capa | Bigbulb Creative Lab, Inc. | Copywriter |
Bonnie Doroy Enriquez | Bigbulb Creative Lab, Inc. | Copywriter |
Martin Abad Santos | Bigbulb Creative Lab, Inc. | Architectural Designer |
Geo Ravago | Bigbulb Creative Lab, Inc. | Architectural Designer |
Alessandra Uy | Bigbulb Creative Lab, Inc. | Architectural Designer |
Ludwig Mendoza | Bigbulb Creative Lab, Inc. | Art Director |
Donald Camon | Bigbulb Creative Lab, Inc. | Art Director for Construction |
Mike Español | Bigbulb Creative Lab, Inc. | Art Director for Construction |
Sher Bautista | Bigbulb Creative Lab, Inc. | Account Manager |
Cherry Sy | Bigbulb Creative Lab, Inc. | Project Manager |
Raphael Padios | Bigbulb Creative Lab, Inc. | Researcher & Strategist |
Arianne Dulay | Bigbulb Creative Lab, Inc. | Executive Producer |
Alek Dela Cruz | Bigbulb Creative Lab, Inc. | Executive Producer |
Lian Gatmaitan | Bigbulb Creative Lab, Inc. | Production Assistant |
Filipinos have always been known to be an emotional, highly social people. But the product was launching in the Philippines amid the world’s longest lockdown. With a market numbed by the pandemic, how does a brand foster real connection with its Filipino audience? Around that same time, city governments and business sectors were seeing the urgent need for added parks and open spaces more than ever. And this was the perfect opportunity for the brand to take the first step. In answer to the pandemic-born need for reconnection that transcends the limits of social distancing and lack of physical contact, the team set out to create a fully immersive audio-sensory park that used the power of sound to invite people to connect back to life, their feelings, and each other.