TRACKS

TitleTRACKS
BrandDISCOVERY+
Product / ServiceDISCOVERY+
CategoryF03. Single-market Campaign
EntrantDISCOVERY NETWORKS ASIA-PACIFIC PTE LTD., SINGAPORE
Idea Creation BIGBULB CREATIVE LAB, INC. Quezon City, THE PHILIPPINES
PR PERCEPTIONS INC. Taguig City, THE PHILIPPINES
Production BIGBULB CREATIVE LAB, INC. Quezon City, THE PHILIPPINES

Credits

Name Company Position
Digo Ricio Bigbulb Creative Lab, Inc. Chief Creative Officer
Kyle Chua Bigbulb Creative Lab, Inc. Creative Director & Designer
Camcas Cervantes Bigbulb Creative Lab, Inc. Associate Creative Director / Designer
Teresa Barrozo Bigbulb Creative Lab, Inc. Sound Artist / Composer
Martin Miranda Bigbulb Creative Lab, Inc. Sound and Electronic Engineer
Abi Capa Bigbulb Creative Lab, Inc. Copywriter
Bonnie Doroy Enriquez Bigbulb Creative Lab, Inc. Copywriter
Martin Abad Santos Bigbulb Creative Lab, Inc. Architectural Designer
Geo Ravago Bigbulb Creative Lab, Inc. Architectural Designer
Alessandra Uy Bigbulb Creative Lab, Inc. Architectural Designer
Ludwig Mendoza Bigbulb Creative Lab, Inc. Art Director
Donald Camon Bigbulb Creative Lab, Inc. Art Director for Construction
Mike Español Bigbulb Creative Lab, Inc. Art Director for Construction
Sher Bautista Bigbulb Creative Lab, Inc. Account Manager
Cherry Sy Bigbulb Creative Lab, Inc. Project Manager
Raphael Padios Bigbulb Creative Lab, Inc. Researcher & Strategist
Arianne Dulay Bigbulb Creative Lab, Inc. Executive Producer
Alek Dela Cruz Bigbulb Creative Lab, Inc. Executive Producer
Lian Gatmaitan Bigbulb Creative Lab, Inc. Production Assistant

Please tell us how the work was designed / adapted for a single country / region / market

Filipinos have always been known to be an emotional, highly social people. But the product was launching in the Philippines amid the world’s longest lockdown. With a market numbed by the pandemic, how does a brand foster real connection with its Filipino audience? Around that same time, city governments and business sectors were seeing the urgent need for added parks and open spaces more than ever. And this was the perfect opportunity for the brand to take the first step. In answer to the pandemic-born need for reconnection that transcends the limits of social distancing and lack of physical contact, the team set out to create a fully immersive audio-sensory park that used the power of sound to invite people to connect back to life, their feelings, and each other.