| Title | MCDONALD'S SHADOWS |
| Brand | GOLDEN ARCHES DEVELOPMENT CORPORATION |
| Product / Service | MCDONALD'S DRIVE THRU |
| Category | B03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Production | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
| Billy Samson | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director |
| John Ed De Vera | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
| Niño Carlo Reyes | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
| James Mendoza | TBWA\SANTIAGO MANGADA PUNO | Associate Creative Director |
| James Mendoza | TBWA\SANTIAGO MANGADA PUNO | Art Director |
| Niño Carlo Reyes | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
| John Paul De Luna | TBWA\SANTIAGO MANGADA PUNO | Account Director |
| Krizia Bengala | TBWA\SANTIAGO MANGADA PUNO | Account manager |
| Dennis Carlos | TBWA\SANTIAGO MANGADA PUNO | producer |
| Bianca Bunagan | TBWA\SANTIAGO MANGADA PUNO | Producer |
| Dennis Perdigon | TBWA\SANTIAGO MANGADA PUNO | Final Artist |
| Angelito Tan Jr. | TBWA\SANTIAGO MANGADA PUNO | Final Artist |
| Paolo Gripo | Prop-Up Photography | Photographer |
It became very difficult for people move around when a long lockdown was implemented during the start of the pandemic. A lot of establishments were either closed down or were limited in its operations. With the transport sector also operating in a limited capacity, more people went around in bicycles. Even after the lockdown was lifted, a lot of people felt that riding a bicycle was a safer (from Covid19), more practical way to get around. This led McDonald’s to rebrand their Drive Thru as Ride Thru, a term that’s more welcoming to the country’s booming number of 2-wheeled commuters. The materials were created to promote Ride Thru to this growing target market.
The material is larger than a 6-sheet poster.