Cultural / Context information for the jury

The billboard was strategically chosen to be en route to Auto units, OEMs as well as component factories, targeting auto executives. The billboard, with its innovation, would be activated at night. In the day it was a regular billboard.

Please outline the innovative elements of the work

This billboard innovation brings out the idea of how critical the right supply chains are for the Auto industry. We brought that to life by installing a halogen lamp exactly where the headlamp is. So when the light's on, it appears like the headlamp is on. But only one headlamp!