GLADYS & ANNA

TitleGLADYS & ANNA
BrandMEAT & LIVESTOCK AUSTRALIA
Product / ServiceLAMB
CategoryA01. Consumer Goods
EntrantTHE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA
Idea Creation THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA
Production THE JACKY WINTER GROUP Collingwood, AUSTRALIA
Post Production THE JACKY WINTER GROUP Collingwood, AUSTRALIA
Post Production 2 THE JACKY WINTER GROUP Collingwood, AUSTRALIA

Credits

Name Company Position
Mark Green The Monkeys part of Accenture Interactive Group CEO & Co-Founder
Scott Nowell The Monkeys part of Accenture Interactive Group Chief Creative Officer and Co-Founder
Vince Lagana The Monkeys part of Accenture Interactive Executive Creative Director
Matt Michael The Monkeys part of Accenture Interactive Managing Director
Scott Dettrick The Monkeys part of Accenture Interactive Creative Director
Harry Boothman The Monkeys part of Accenture Interactive Copywriter
Jonathan Rands The Monkeys Art Director OOH
James Halliday The Monkeys part of Accenture Interactive Design Lead
Laura Ives The Monkeys Senior Designer
Penny Brown The Monkeys part of Accenture Interactive Head of Production
Kit Landsdell The Monkeys part of Accenture Interactive Business Strategy Director
Ciaran Miller-Stubbs The Monkeys part of Accenture Interactive Group Content Director
Fizzy Keeble The Monkeys part of Accenture Interactive Content Director
Ruth Peck The Monkeys part of Accenture Interactive Senior Content Manager
Will Haslingden The Monkeys part of Accenture Interactive Producer OOH
Nigel Buchanan The Jacky Winter Group Illustrator

Cultural / Context information for the jury

2020 was the most divided year in Australian history. For the first time in over 100 years, the feuding state premiers slammed shut their borders separating friends, families and entire communities. In a country where people are normally free to move between the 8 states and territories without restrictions, Australia went further than any democracy in the world to restrict its own citizens. The ‘state border wars', as the media dubbed them, denied 25 million Australians freedom of movement in their own country - with fines and threat of jail time becoming the standard. As the state tension continued to escalate, the future looked more divided than ever. As a brand that’s been uniting Australians for decades around a lamb BBQ. We needed a bold and provocative idea to hold a mirror up to the bickering state premiers and bring people back together after the most divided year ever.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

The murals were larger than a 6-sheet poster. Displayed on mobile OOH billboards at a size of 4x2 metres.