| Title | A HOUSE NEVER SLEEPS |
| Brand | KCC |
| Product / Service | KCC CONSTRUCTION |
| Category | F07. Corporate Purpose & Social Responsibility |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Se hee Kim | INNOCEAN WORLDWIDE | creative director |
| SAI HEE WON | INNOCEAN WORLDWIDE | copywiriter |
| Hae lin Jeon | INNOCEAN WORLDWIDE | art director |
| Jung A Kim | INNOCEAN WORLDWIDE | chief creative officer |
| Bae seong Kim | INNOCEAN WORLDWIDE | producer |
| CHUL YUM | INNOCEAN WORLDWIDE | AE |
| Seon Jeong Min | INNOCEAN WORLDWIDE | AE |
| Bitnawa Yu | INNOCEAN WORLDWIDE | AE |
| Yoon soo Park | INNOCEAN WORLDWIDE | AE |
KCC E&C has been conducting campaigns for 11 years with a different philosophy than other apartment brands in Korea. The KCC brand's goal is to make consumers enhance the essential value of the apartment and the essential meaning of "home" instead of the external value of the apartment. Inspired by this, we were able to reach an agreement to build a new space for security guards managing apartments instead of building luxury apartments for residents, and to materialize the KCC brand philosophy of building warm homes for everyone.