| Title | MAKE LAMB, NOT WALLS |
| Brand | MEAT & LIVESTOCK AUSTRALIA |
| Product / Service | LAMB |
| Category | F05. Cultural Insight |
| Entrant | THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA |
| Idea Creation | THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA |
| Production | AIRBAG Sydney, AUSTRALIA |
| Post Production | ARC EDIT Sydney, AUSTRALIA |
| Post Production 2 | SONG ZU Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Mark Green | The Monkeys part of Accenture Interactive | Group CEO & Co-Founder |
| Scott Nowell | The Monkeys part of Accenture Interactive | Group Chief Creative Officer and Co-Founder |
| Vince Lagana | The Monkeys part of Accenture Interactive | Executive Creative Director |
| Matt Michael | The Monkeys part of Accenture Interactive | Managing Director |
| Scott Dettrick | The Monkeys part of Accenture Interactive | Creative Director |
| Harry Boothman | The Monkeys part of Accenture Interactive | Copywriter |
| Jonathan Rands | The Monkeys | Art Director OOH |
| James Halliday | The Monkeys part of Accenture Interactive | Design Lead |
| Laura Ives | The Monkeys | Senior Designer |
| Penny Brown | The Monkeys part of Accenture Interactive | Head of Production |
| Kit Landsdell | The Monkeys part of Accenture Interactive | Business Strategy Director |
| Ciaran Miller-Stubbs | The Monkeys part of Accenture Interactive | Group Content Director |
| Fizzy Keeble | The Monkeys part of Accenture Interactive | Content Director |
| Ruth Peck | The Monkeys part of Accenture Interactive | Senior Content Manager |
| Will Haslingden | The Monkeys part of Accenture Interactive | Producer OOH |
| Nigel Buchanan | The Jacky Winter Group | Illustrator |
Australia is a federation of six states and two territories. Any normal year Australians are free to move between states without restrictions or border controls. Indeed, most Australians have been blissfully unaware of the state borders. In 2020 that all changed. For the first time in over 100 years, the bickering state premiers slammed shut their borders, separating friends, families and entire communities. Dominating news across the nation. Queensland Premier openly warring with NSW Premier. Western Australia closing its border to the rest of Australia. Victoria, the Coronavirus pariah state, and its Premier Daniel Andrews berated up and down the land for multiple hotel quarantine breaches. The state 'border wars', as the media dubbed them, denied 25 million Australians their freedom of movement in their own country, strikingly at odds with the low Coronavirus case numbers. We needed a bold and provocative campaign to to tear down the metaphorical walls.