ELECTRIC AIR

Bronze Spike

Demo Film

Presentation Image

TitleELECTRIC AIR
BrandHYUNDAI
Product / ServiceHYUNDAI KONA ELECTRIC
CategoryD04. Live Advertising & Events
EntrantINNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Idea Creation INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA

Credits

Name Company Position
Wesley Hawes Innocean Australia ECD
Damon Porter Innocean Australia Creative
Rod Soares Innocean Australia Senior Art Director
Vincent Pled Innocean Australia Senior Account Director
Louis Moore Innocean Australia Producer
Lucio Tagliani Innocean Australia Editor
Warrick Nicholson Innocean Australia Production Director
Ava Elvy Hyundai Australia Sponsorships and Partnerships Manager
Kevin Goult Hyundai Australia Chief Marketing Officer

Cultural / Context information for the jury

In Australia, surfing is a competitive sport, fuelled by progression, while attracting sponsorships from competing brands vying for exposure.

Write a short summary of the ambient work.

Rather than just sponsor a surf competition, Hyundai created their own. One of the most innovative surf competitions ever held in Australia. A set of keys hung five metres below an electric blimp. The first surfer to perform an aerial out of the wave, grab the keys, and land back on the wave won a Kona Electric. To entice surfers to our little-known event, Hyundai Electric Air ran on the same day on the same beach as another surf competition. Not surprisingly, surfers that turned up to that competition instead came over and surfed in ours for a chance to pull off this world first surfing maneuver.