| Title | LIGHTBOXES FROM SPACE |
| Brand | NETFLIX |
| Product / Service | NETFLIX |
| Category | D03. Special Build |
| Entrant | WUNDERMAN THOMPSON Bangkok, THAILAND |
| Idea Creation | WUNDERMAN THOMPSON Bangkok, THAILAND |
| Media Placement | WAVEMAKER THAILAND Bangkok, THAILAND |
| Media Placement 2 | WAVEMAKER THAILAND Bangkok, THAILAND |
| Media Placement 3 | WAVEMAKER THAILAND Bangkok, THAILAND |
| PR | VERVE PUBLIC RELATIONS CONSULTANCY Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Natthaphol Hirunlikid | Wunderman Thompson Thailand | art director |
| Jiradej Penglengpol | Wunderman Thompson Thailand | Creative Director |
| Sirikorn Rungrueangdechaphat | Wunderman Thompson Thailand | Copywriter |
| Park Wannasiri | Wunderman Thompson Thailand | Chief Creative Officer |
| Sirina Shinkhem | Wunderman Thompson Thailand | Client Service Director |
| Sethathip Sethanandha | Wunderman Thompson Thailand | Group Operations and Production Director |
| Varot Thamadilok | Wunderman Thompson Thailand | Digital Designer Group Head |
| Maureen Tan | Wunderman Thompson Thailand | Chief Executive Officer |
| Saruttaya Mahanavarani | Verve Thailand | PR Genaral Manager |
| Pattira Uttaranakorn | Verve Thailand | Senior Influencer Relation Superviser |
| Pornthip Sarika | Verve Thailand | Influencer Relations Supervisor |
| Awika Kruanarong | Verve Thailand | Influencer Relations superviser |
| Saowarak Vongsakulpaisal | Wunderman Thompson Thailand | project manager |
| Puvadon Tarasin | Wunderman Thompson Thailand | Director of Digital Strategy |
| Morakotchanok Chutikuntanakit | Wunderman Thompson Thailand | Senior Strategic Planner |
| Ohm Srikiatkhachorn | Wunderman Thompson Thailand | Strategic Planner |
| Kunat Chaengcharat | Wunderman Thompson | editor |
| Jiroj Mechoojit | Wunderman Thompson Thailand | Production Director |
| Jiroj Mechoojit | Wunderman Thompson Thailand | Production Director |
| Luke Biddlecombe | Talisman Live Co | Production Director |
| James Gwyther | Talisman Live Co | Lead Producer |
| Disayapat Apiwattanakij | Wavemaker | Media Manager |
Due to the pandemic, Space Sweepers, Korea’s first-ever space blockbuster had nowhere to land. With cinemas closed, millions of K-pop fans were left wondering where and when they could finally get to watch it. It was eventually unveiled that Space Sweepers would be launched exclusively on Netflix. We needed an impactful campaign for this blockbuster film that could only be watched at home.
Netflix presents "Lightboxes from Space" A blockbuster from space, not in theaters, but straight to your homes. The movie lightboxes fell from the sky onto people’s houses in crowded residential areas of Bangkok. One lightbox a day was dropped on a countdown to the premiere. Its impact landing started 20000+ conversations in Twitter just overnight. The lightboxes became immediate photo spots. Fans went on a hunt, generating 1000+ photos on social media. One day later, the lightboxes fell onto everyone’s home through an Instagram filter.