LIGHTBOXES FROM SPACE

Short List
TitleLIGHTBOXES FROM SPACE
BrandNETFLIX
Product / ServiceNETFLIX
CategoryD03. Special Build
EntrantWUNDERMAN THOMPSON Bangkok, THAILAND
Idea Creation WUNDERMAN THOMPSON Bangkok, THAILAND
Media Placement WAVEMAKER THAILAND Bangkok, THAILAND
Media Placement 2 WAVEMAKER THAILAND Bangkok, THAILAND
Media Placement 3 WAVEMAKER THAILAND Bangkok, THAILAND
PR VERVE PUBLIC RELATIONS CONSULTANCY Bangkok, THAILAND

Credits

Name Company Position
Natthaphol Hirunlikid Wunderman Thompson Thailand art director
Jiradej Penglengpol Wunderman Thompson Thailand Creative Director
Sirikorn Rungrueangdechaphat Wunderman Thompson Thailand Copywriter
Park Wannasiri Wunderman Thompson Thailand Chief Creative Officer
Sirina Shinkhem Wunderman Thompson Thailand Client Service Director
Sethathip Sethanandha Wunderman Thompson Thailand Group Operations and Production Director
Varot Thamadilok Wunderman Thompson Thailand Digital Designer Group Head
Maureen Tan Wunderman Thompson Thailand Chief Executive Officer
Saruttaya Mahanavarani Verve Thailand PR Genaral Manager
Pattira Uttaranakorn Verve Thailand Senior Influencer Relation Superviser
Pornthip Sarika Verve Thailand Influencer Relations Supervisor
Awika Kruanarong Verve Thailand Influencer Relations superviser
Saowarak Vongsakulpaisal Wunderman Thompson Thailand project manager
Puvadon Tarasin Wunderman Thompson Thailand Director of Digital Strategy
Morakotchanok Chutikuntanakit Wunderman Thompson Thailand Senior Strategic Planner
Ohm Srikiatkhachorn Wunderman Thompson Thailand Strategic Planner
Kunat Chaengcharat Wunderman Thompson editor
Jiroj Mechoojit Wunderman Thompson Thailand Production Director
Jiroj Mechoojit Wunderman Thompson Thailand Production Director
Luke Biddlecombe Talisman Live Co Production Director
James Gwyther Talisman Live Co Lead Producer
Disayapat Apiwattanakij Wavemaker Media Manager

Cultural / Context information for the jury

Due to the pandemic, Space Sweepers, Korea’s first-ever space blockbuster had nowhere to land. With cinemas closed, millions of K-pop fans were left wondering where and when they could finally get to watch it. It was eventually unveiled that Space Sweepers would be launched exclusively on Netflix. We needed an impactful campaign for this blockbuster film that could only be watched at home.

Write a short summary of the ambient work.

Netflix presents "Lightboxes from Space" A blockbuster from space, not in theaters, but straight to your homes. The movie lightboxes fell from the sky onto people’s houses in crowded residential areas of Bangkok. One lightbox a day was dropped on a countdown to the premiere. Its impact landing started 20000+ conversations in Twitter just overnight. The lightboxes became immediate photo spots. Fans went on a hunt, generating 1000+ photos on social media. One day later, the lightboxes fell onto everyone’s home through an Instagram filter.

Links

Social Media URL