| Title | MASK ID |
| Brand | DAL.KOMM |
| Product / Service | MASK ID |
| Category | F07. Corporate Purpose & Social Responsibility |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production | PLANIT PRODUCTION Seoul, SOUTH KOREA |
| Production 2 | PRODUCTION KEZR Seoul, SOUTH KOREA |
| Post Production | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Jung A Kim | Innocean Worldwide | Chief Creative Officer |
| Nari Moon | Innocean Worldwide | Art Director |
| Ha Yong Jung | Innocean Worldwide | Art Director |
| Doyu Yang | Innocean Worldwide | Copywriter |
| Seung Ha Rhee | Innocean Worldwide | Copywriter |
| Hye-dong Roh | Innocean Worldwide | Creative Technologist |
| Honam Kim | Innocean Worldwide | Creative Technologist |
| Seonhwa Hwang | Innocean Worldwide | Creative Technologist |
| Bae-Sung Kim | Innocean Worldwide | Agency Producer |
| Yujin Nam | Innocean Worldwide | Communications Manager |
| MinGyeong Kim | Innocean Worldwide | Digital Media Planner |
| Hayoung Chang | Innocean Worldwide | Creative Team |
| Dahoon Son | Innocean Worldwide | Creative Team |
| Young Hwi Seo | Planit Production. | Producer |
| Sangil Kim | Production KEZR | Director |
| Sang hyeok Kim | Production KEZR | 1st A. Director |
| Jeong yeon Ko | Production KEZR | 2nd A. Director |
| Hee young Jang | Production KEZR | 3rd A. Director |
| Hye ryeong Song | Production KEZR | A. Director Department |
| Ik hyeon Kim | Production KEZR | A. Director Department |
| Junho EOM | Production KEZR | Director of Photography |
| Dong soon Park | Production KEZR | Gaffer |
The risk of COVID-19 infection is far more dangerous indoors compared to outdoors. Despite Korea’s Ministry of Health and Welfare making mask usage mandatory to prevent the spread of COVID-19, it is still easy to forget to wear masks while dining in cafes and restaurants. (only 12% wear masks in cafes) In Korea, cafes became the new trigger of COVID-19 outbreaks due to unworn masks in cafes, causing Dal.Komm, Korea’s leading cafe franchise, to face 40% decrease in sales profit. There was a need for a way to keep visitors safe while staying in cafes and also recover cafe's sales. Thus, Dal.Komm developed a unique Wi-Fi connection system so that the visitors can voluntarily continue to wear masks while staying in cafes.