MASK ID

Silver Spike

Case Film

Presentation Image

TitleMASK ID
BrandDAL.KOMM
Product / ServiceMASK ID
CategoryF07. Corporate Purpose & Social Responsibility
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production PLANIT PRODUCTION Seoul, SOUTH KOREA
Production 2 PRODUCTION KEZR Seoul, SOUTH KOREA
Post Production INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Jung A Kim Innocean Worldwide Chief Creative Officer
Nari Moon Innocean Worldwide Art Director
Ha Yong Jung Innocean Worldwide Art Director
Doyu Yang Innocean Worldwide Copywriter
Seung Ha Rhee Innocean Worldwide Copywriter
Hye-dong Roh Innocean Worldwide Creative Technologist
Honam Kim Innocean Worldwide Creative Technologist
Seonhwa Hwang Innocean Worldwide Creative Technologist
Bae-Sung Kim Innocean Worldwide Agency Producer
Yujin Nam Innocean Worldwide Communications Manager
MinGyeong Kim Innocean Worldwide Digital Media Planner
Hayoung Chang Innocean Worldwide Creative Team
Dahoon Son Innocean Worldwide Creative Team
Young Hwi Seo Planit Production. Producer
Sangil Kim Production KEZR Director
Sang hyeok Kim Production KEZR 1st A. Director
Jeong yeon Ko Production KEZR 2nd A. Director
Hee young Jang Production KEZR 3rd A. Director
Hye ryeong Song Production KEZR A. Director Department
Ik hyeon Kim Production KEZR A. Director Department
Junho EOM Production KEZR Director of Photography
Dong soon Park Production KEZR Gaffer

Please tell us how the brand purpose inspired the work

The risk of COVID-19 infection is far more dangerous indoors compared to outdoors. Despite Korea’s Ministry of Health and Welfare making mask usage mandatory to prevent the spread of COVID-19, it is still easy to forget to wear masks while dining in cafes and restaurants. (only 12% wear masks in cafes) In Korea, cafes became the new trigger of COVID-19 outbreaks due to unworn masks in cafes, causing Dal.Komm, Korea’s leading cafe franchise, to face 40% decrease in sales profit. There was a need for a way to keep visitors safe while staying in cafes and also recover cafe's sales. Thus, Dal.Komm developed a unique Wi-Fi connection system so that the visitors can voluntarily continue to wear masks while staying in cafes.

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