| Title | WOMEN'S SWEAT |
| Brand | OTSUKA NUTRACEUTICAL (THAILAND) CO., LTD. |
| Product / Service | POCARI SWEAT |
| Category | B01. Consumer Goods |
| Entrant | DENTSU ONE (BANGKOK) Bangkok, THAILAND |
| Idea Creation | DENTSU ONE (BANGKOK) Bangkok, THAILAND |
| Production | VISIONARY BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| Supparat Thepparat | Dentsu One (Bangkok) Ltd. | Executive Creative Director |
| Sutassarin Ankumpoch | Dentsu One (Bangkok) Ltd. | Copywriter |
| Supparat Thepparat | Dentsu One (Bangkok) Ltd. | Copywriter |
| Nattapat Jitrungruengnij | Dentsu One (Bangkok) Ltd. | Art Director |
| Supparat Thepparat | Dentsu One (Bangkok) Ltd. | Art Director |
| Nabhassanan Natsirisirabhat | Dentsu One (Bangkok) Ltd. | Account Management Director |
| Niwat Vaitayamongkol | Dentsu One (Bangkok) Ltd. | Account Management Director |
| Wanwisa Pensunti | Dentsu One (Bangkok) Ltd. | Account Director |
| Vorawit Prakornkaew | Dentsu One (Bangkok) Ltd. | Agency Producer |
POCARI SWEAT is an Ion supply drink that contains a balance of water and ions that is close to that of body fluid, enabling smooth replenishment of lost moisture and ions from activities. In Thailand, the perception of POCARI SWEAT was limited as a sports drink for sports people. However, there is a hidden truth that people lose water from their body through daily activities, not just from a workout. To expand the target and drinking occasion, the challenge was to unfold the hidden truth that we are losing water every moment and POCARI SWEAT is there to restore the water balance.
420 x 594 mm. and 1500 mm. x 2500 mm.