THE ULTIMATE LUXURY

Short List
TitleTHE ULTIMATE LUXURY
BrandBCA - PT BANK CENTRAL ASIA, TBK
Product / ServiceBCA BLACK MASTERCARD TITANIUM
CategoryB05. Consumer Services / Business to Business
EntrantFLOCK CREATIVE NETWORK Jakarta, INDONESIA
Idea Creation FLOCK CREATIVE NETWORK Jakarta, INDONESIA

Credits

Name Company Position
Erwin Santoso Future Creative Network Chief Creative Officer
Christian Melvin Future Creative Network Creative Director
Hans Japutra Future Creative Network Art Director
Rachel Dewanto Future Creative Network Art Director
Kika Amila Future Creative Network Copywriter
Alia Namira Future Creative Network Account Director

Cultural / Context information for the jury

Bank Central Asia (BCA), the largest privately-owned bank in Indonesia, has recently collaborated with Mastercard to launch an exclusive card, BCA Mastercard Black Titanium. It provides ultimate privilege and unforgettable experiences the holders can enjoy all around the globe. For the launching campaign, we transformed the cityscape of the world’s most vibrant cities into bokeh aesthetics, which bear an uncanny resemblance to the Mastercard logo — visualizing the commitment of BCA & Mastercard to help the cardholders easily find and access the ultimate experiences in each city.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

its larger, 30000x1246