Title | THE ULTIMATE LUXURY |
Brand | BCA - PT BANK CENTRAL ASIA, TBK |
Product / Service | BCA BLACK MASTERCARD TITANIUM |
Category | B05. Consumer Services / Business to Business |
Entrant | FLOCK CREATIVE NETWORK Jakarta, INDONESIA |
Idea Creation | FLOCK CREATIVE NETWORK Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Erwin Santoso | Future Creative Network | Chief Creative Officer |
Christian Melvin | Future Creative Network | Creative Director |
Hans Japutra | Future Creative Network | Art Director |
Rachel Dewanto | Future Creative Network | Art Director |
Kika Amila | Future Creative Network | Copywriter |
Alia Namira | Future Creative Network | Account Director |
Bank Central Asia (BCA), the largest privately-owned bank in Indonesia, has recently collaborated with Mastercard to launch an exclusive card, BCA Mastercard Black Titanium. It provides ultimate privilege and unforgettable experiences the holders can enjoy all around the globe. For the launching campaign, we transformed the cityscape of the world’s most vibrant cities into bokeh aesthetics, which bear an uncanny resemblance to the Mastercard logo — visualizing the commitment of BCA & Mastercard to help the cardholders easily find and access the ultimate experiences in each city.
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