Title | MCDONALD'S CLASSROOM |
Brand | MCDONALD'S |
Product / Service | MCDONALD'S |
Category | D05. Interactive & Immersive Experiences |
Entrant | LEO BURNETT Manila, THE PHILIPPINES |
Idea Creation | LEO BURNETT Manila, THE PHILIPPINES |
Production | PRODIGIOUS PHILIPPINES Makati, THE PHILIPPINES |
Production 2 | FILM PABIRKA Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Raoul Panes | Leo Burnett Group Manila | Lead Creative, Copywriter |
Kat Limchoc | Leo Burnett Group Manila | Copywriter |
Natalie Lam | Publicis Groupe | Art director |
Adriano Matos | Leo Burnett | Copywriter |
Roz Patino | Leo Burnett Group Manila | Art Director |
Justine Racho | Leo Burnett Group Manila | Digital Art Director |
Arjohn Yabut | Leo Burnett Group Manila | Digital Art Director |
Lorenzo Alajar | Leo Burnett Group Manila | Digital Art Director |
Hannah Magno | Leo Burnett Group Manila | Digital Copywriter |
Abby Santos | Leo Burnett Group Manila | Digital Art Director |
Joel Libo-on | Leo Burnett Group Manila | Digital Copywriter |
Paolo Gallardo | Leo Burnett Group Manila | Digital Art Director |
Ciara Baello | Leo Burnett Group Manila | Art Director |
Reu Fermin | Leo Burnett Group Manila | Art Director |
Mako Alonzo | Leo Burnett Group Manila | Copywriter |
Judy Medina | Leo Burnett Group Manila | Account Management |
Rica Medina | Leo Burnett Group Manila | Account Management |
Ricky Santiago | Leo Burnett Group Manila | Account Management |
Anna Tomasetti | Publicis Groupe | Account Management |
Joy Santos | Leo Burnett Group Manila | Strategic Planner |
Joel Limchoc | Film Pabrika | Film Director |
Steve Vesagas | Slingshot Manila | Film Producer |
Margot Torres | McDonald's Philippines | Brand |
Oliver Rabatan | McDonald's Philippines | Brand |
Fidel Balbieran | McDonald's Philippines | Brand |
George Tongol | McDonald's Philippines | Brand |
Sophia Dellosa | McDonald's Philippines | Brand |
The Philippines remained to be the last country in the world with classrooms shuttered by covid. The widely-criticized distance learning system was a struggle for both teachers and students . It was not only the internet connection that was inadequate, but also the space - the absence of both has greatly degraded the quality of learning. As companies and private citizens raised funds for gadgets and WiFi kits, we knew that McDonald’s could do more, not just as a brand, but even more so as a member of the communities we operate in. We had the space. We had the Wi-Fi connection, and most importantly, we had the scale. It was time to put this scale into good use. Since the lockdown began (and group gatherings were banned), the party rooms at McDonald’s have sat empty and unused. Rooms that used to be filled with customers’ laughter, and used.
Since the lockdown began (and group gatherings were banned), the party rooms at McDonald’s have sat empty and unused. Rooms that used to be filled with customers’ laughter, and used to welcome an average of 60 guests per party have turned dark and quiet. In time for the opening of the school year, we transformed these empty party rooms into McDonald’s Classrooms : work areas for teachers and students who needed quiet, sanitized spaces for virtual learning. Free Wi-Fi and free snacks welcomed them. Fun virtual backgrounds, character appearances and even celebrity greetings added a much-needed boost to what would’ve otherwise been dreary hours of screen-time. McDonald’s Classrooms in 249 locations all over the Philippines were open for a total of 86,648 hours.