| Title | OFF SEASON – RIPPED OOH |
| Brand | TOURISM TASMANIA |
| Product / Service | TOURISM TASMANIA |
| Category | A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | BMF Sydney, AUSTRALIA |
| Idea Creation | BMF Sydney, AUSTRALIA |
| Production | FINCH Sydney, AUSTRALIA |
| Production 2 | REVOLVER Sydney, AUSTRALIA |
| Post Production | THE EDITORS Sydney, AUSTRALIA |
| Post Production 2 | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Alex Derwin | BMF | CCO |
| David Fraser | BMF | Creative Director |
| Casey Schweikert | BMF | Associate Creative Directors |
| Rees Steel | BMF | Associate Creative Directors |
| Fiona McLeod | BMF | Design Director |
| Christina Aventi | BMF | Chief Strategy Officer |
| Thomasine Burnap | BMF | Group Planning Director |
| Stephen McArdle | BMF | CEO |
| Edward Hughes | BMF | Group Account Directo |
| Adam Reeves | BMF | Senior Account Manager |
| India Gates | BMF | Senior Account Managers |
| Jenny Lee-Archer | BMF | Head of TV |
| Mandy Payne | BMF | Agency Producer |
| Justin Kurzel | Revolver / Will O’Rourke | Director |
| Pip Smart | Revolver / Will O’Rourke | Executive Producer |
| Isabella Vitelli | Revolver / Will O’Rourke | Producer |
| Basir Salleh | BMF | Art Buyer |
| Clare Yardley | BMF | Creative Services Director |
| Karen Liddle | BMF | Production Director |
| Catarina Duardo | BMF | Finished Artist |
Winter in Tasmania is different to the rest of Australia. While everyone else escapes north and shacks up indoors, Tasmanians run at winter. Whether it’s the almighty roar of a pagan bonfire, the hiss of a lakeside sauna, the mess of a seafood feast or the throb of a festival stage, Tasmania in winter is anything but chill. In fact, it’s pretty off. So, Tourism Tasmania embraced that with a new positioning. The Off Season: A time that celebrates the colder, darker months, and everything weird and wonderful that comes with it. Come on Down. The Off Season is calling.
Smaller. 2000(w)x1414(h)mm