| Title | COCKTAILS MADE WITH SOCIAL INGREDIENTS. |
| Brand | SMIRNOFF |
| Product / Service | THE SMIRNOFF VODKA RANGE |
| Category | F04. Social Behaviour |
| Entrant | LION Auckland, NEW ZEALAND |
| Idea Creation | SPECIAL Auckland, NEW ZEALAND |
| Media Placement | LION Auckland, NEW ZEALAND |
| Media Placement 2 | MEDIACOM NEW ZEALAND Auckland, NEW ZEALAND |
| PR | SPECIAL Auckland, NEW ZEALAND |
| Production | SPECIAL Auckland, NEW ZEALAND |
| Post Production | SPECIAL Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Tony Bradbourne | Special NZ | CEO / CCO, Founder |
| Stu Mallarkey | Special | Executive Creative Director |
| Tom Johnson | Special | Senior Copywriter |
| Kimberley Scott | Special | Art Director |
| Callum Walker | Special NZ | Executive Creative Director |
| Sam Hall | Special | Senior Business Director |
| Natasha Birch | Special | Account Manager |
| Barry Cumming | Special | Retoucher |
| Nick Salter | Special | Group Strategy Director |
| Chase Bickerton | Lion | Cocktail Maker |
The 18-24 audience are very connected to the online world through their devices. They never miss a moment of scandal, news, and announcements. And trends can arise and disappear within a matter of days. To connect with this audience, we needed to be as connected to the world as they are, and convert these moments of scandal, news, and announcements into a format relevant to our brand – by making drinks with social ingredients to display on attention-grabbing OOH sites in their environments.