| Title | COME DOWN FOR AIR PART II – LASER |
| Brand | TOURISM TASMANIA |
| Product / Service | TOURISM TASMANIA |
| Category | A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | BMF Sydney, AUSTRALIA |
| Idea Creation | BMF Sydney, AUSTRALIA |
| Production | FINCH Sydney, AUSTRALIA |
| Production 2 | REVOLVER Sydney, AUSTRALIA |
| Post Production | THE EDITORS Sydney, AUSTRALIA |
| Post Production 2 | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Alex Derwin | BMF | CCO |
| David Fraser | BMF | Creative Director |
| Rob Boddington | BMF | Copywriter |
| Jack Robertson | BMF | Art Director |
| Fiona McLeod | BMF | Design Director |
| Christina Aventi | BMF | Chief Strategy Officer |
| Thomasine Burnap | BMF | Group Planning Director |
| Stephen McArdle | BMF | CEO |
| Paul Coles | BMF | General Manager |
| Edward Hughes | BMF | Group Account Director |
| Adam Reeves | BMF | Senior Account Manager |
| Adam Gibson | BMF | Photographer |
| Skye Campbell | BMF | Producer |
| Karen Liddle | BMF | Production Director |
| Basir Salleh | BMF | Art Buyer |
| Evie Hilliar | BMF | Retoucher |
Tasmania is the island off the big island at the edge of world. Weird and whimsical, irreverent and inconspicuous, raw and relaxed. Home of the southern hemisphere’s most avant garde art collection. Pristine wilderness. Seat of significant history, boutique accommodation and handcrafted everything. People think Tasmania is ‘different’ to the rest of Australia. Offbeat. Original. And it is. Tourism Tasmania continues its campaign that calls on Australians to break free from the stresses of modern life; an opportunity to breathe in the incredible nature, the thriving culture, or simply reconnect with yourself. An invitation to ‘Come Down for Air’.
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