Title | YANGSHUO MOUNTAIN, GUILIN |
Brand | MERCEDES |
Product / Service | MERCEDES-BENZ |
Category | B01. Consumer Goods |
4 of 4 Campaign | |
Entrant | OGILVY Shanghai, CHINA |
Idea Creation | OGILVY Shanghai, CHINA |
Idea Creation 2 | OGILVY Beijing, CHINA |
Production | ARS THANEA New York, USA |
Name | Company | Position |
---|---|---|
Reed Collins | Ogilvy Asia Pacific | Chief Creative Officer |
Wei Fei | Ogilvy Shanghai | Group Executive Creative Director |
Sascha Engel | Ogilvy Shanghai | VP of Creative Technology |
Michael Pearson | Ogilvy Shanghai | Group Creative Director |
Jimmy Wang | Ogilvy Shanghai | Creative Director |
Addy Supon Khaotong | Ogilvy Shanghai | Creative Director |
Lance Francisco | Ogilvy Shanghai | Art Director |
Kelly Yang | Ogilvy Shanghai | Art Buyer |
Ivy Wang | Ogilvy Shanghai | Senior Copywriter |
Peter Jaworowski | Ars Thanea | Executive Creative Director |
Sebastian Marek | Ars Thanea | 3D Artist |
Tomasz Chrabolowski | Ars Thanea | Digital Artist |
Magdalena Grzesz | Ars Thanea | Producer |
Yuanqiu Guo | Ogilvy Beijing | Managing Partner |
Houxiao Li | Ogilvy Beijing | Head of Copy |
Mika Tay | Ogilvy Beijing | Creative Director |
Wanxiao Yang | Ogilvy Beijing | Business Director |
In 2020, Covid shut down air travel entirely for Chinese residents. While it was a disaster for airlines, it was an opportunity for Mercedes… As luxury Chinese travellers still wanted to see the world in style, so they traded business-class for G-Class… Mercedes’ ultimate luxury 4x4. We brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of an car – mimicking typical travel photos from planes. This showed how the peerless off-road abilities and luxury feeling of the G-Class can still elevate travellers, even in 2020. Locations: Nuerjia Canyon, Xinjiang - 4265ft Ganzi District, Sichuan - 14271ft Yangshuo Mountain, Guilin - 3051ft Nanxiong District, Guangdong - 3346ft
No, it was large format.