Please tell us how the work was designed / adapted for a single country / region / market

To prove Mac is the most powerful device for creative minds, we found evidence (images, footage) of our top creators using Mac and asked them to be in the first ever Australian expression of our global Behind the Mac platform. We used these found images to celebrate work that was made here on Australian soil, by Australian creators, behind the Mac, in the first ever Australian Mac campaign. Our OOH campaigned featured a number of Australian designers, musicians, writers, actors and film-makers from every corner of the country. Some were household names, some were up-and-coming stars in their field. Alongside their image, we featured the colourful output our creators made with their Mac, and called out with the Made In copy exactly where in Australia the work was made.