Cultural / Context information for the jury

Last year in Shanghai, the Waste Classification and Administration Regulations were officially issued and implemented. Knowledge of these regulations, however, is still not widespread with many people unaware of which kind of waste should be put into which recycling bin. With the purpose of promoting the regulations and helping people better understand waste sorting, the environmental protection department of STDecaux launched a special project. The concept of a blind box has become increasingly popular in recent years. Insight came in the form of combining the love of the blind box minifigure idea with learning about waste sorting. Using popular art toy style licensed minifigures the Waste- Sorting Blind Box becomes a gift that people crave to own.

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Waste bin shaped vending machines were also set up in metro stations. From these, people can purchase Waste-Sorting Blind Boxes through mobile phone payment. With each minifigure, graphic description of fun facts about the waste classification system is attached. The attractive blind box and collectible minifigure imperceptibly spreads the knowledge of waste classification among people.