Title | THE CYCLO MASSAGE |
Brand | KINGSPORT |
Product / Service | MASSAGE CHAIR |
Category | D06. Transit |
Entrant | CABE HO CHI MINH CITY`, VIETNAM |
Idea Creation | CABE HO CHI MINH CITY`, VIETNAM |
Idea Creation 2 | KINGSPORT HO CHI MINH CITY, VIETNAM |
Idea Creation 3 | VIEWFINDER MEDIA Ho Chi Minh, VIETNAM |
Production | VIEWFINDER MEDIA Ho Chi Minh, VIETNAM |
Name | Company | Position |
---|---|---|
HANH HO | KINGSPORT | Copywriter |
AN HOANG | VIEWFINDER | Producer |
DUONG HUYNH | FREELANCER | Editor |
NGAN LE | VIEWFINDER | Executive Producer |
LINH LIENG | KINGSPORT | Copywriter |
THANH NGO | CABE | Creative Director |
THANH NGO | KINGSPORT | BRAND MANAGER (EX) |
KIEN NGUYEN | FREELANCER | Copywriter |
MAI NGUYEN | FREELANCER | Art Director |
THANH NGO | CABE | Copywriter |
In the midst of a post-Covid-19 reopening, nothing can depict the growth, the hustle, the lifestyle of Vietnam better than its streets. As everything is moving so fast, expensive, and stressful, alongside the distracting sea of sameness of branded content, billboards, and showrooms, Kingsport opens another lane to happiness using the nation’s iconic Cyclo. The low-cost, low-speed, yet timeless vehicle that once drove people to discover the city's landmarks is now being upgraded with an upper massage chair that is now able to drive everyone home in happiness.
The Cyclo Massage, the world’s first electronic massage chair on wheels that gives you both a free ride home and a massage session simultaneously. By bringing back the iconic Vietnamese Cyclo and giving it the "modern happiness" upgrade, not only we were able to bring our showroom experience to the street but also to bring our slogan of “Live richly in happiness” to life, and to those in need.
Social Media URL | Social Media URL | Video URL