THE CYCLO MASSAGE

TitleTHE CYCLO MASSAGE
BrandKINGSPORT
Product / ServiceMASSAGE CHAIR
CategoryD06. Transit
EntrantCABE HO CHI MINH CITY`, VIETNAM
Idea Creation CABE HO CHI MINH CITY`, VIETNAM
Idea Creation 2 KINGSPORT HO CHI MINH CITY, VIETNAM
Idea Creation 3 VIEWFINDER MEDIA Ho Chi Minh, VIETNAM
Production VIEWFINDER MEDIA Ho Chi Minh, VIETNAM

Credits

Name Company Position
HANH HO KINGSPORT Copywriter
AN HOANG VIEWFINDER Producer
DUONG HUYNH FREELANCER Editor
NGAN LE VIEWFINDER Executive Producer
LINH LIENG KINGSPORT Copywriter
THANH NGO CABE Creative Director
THANH NGO KINGSPORT BRAND MANAGER (EX)
KIEN NGUYEN FREELANCER Copywriter
MAI NGUYEN FREELANCER Art Director
THANH NGO CABE Copywriter

Cultural / Context information for the jury

In the midst of a post-Covid-19 reopening, nothing can depict the growth, the hustle, the lifestyle of Vietnam better than its streets. As everything is moving so fast, expensive, and stressful, alongside the distracting sea of sameness of branded content, billboards, and showrooms, Kingsport opens another lane to happiness using the nation’s iconic Cyclo. The low-cost, low-speed, yet timeless vehicle that once drove people to discover the city's landmarks is now being upgraded with an upper massage chair that is now able to drive everyone home in happiness.

Write a short summary of the ambient work.

The Cyclo Massage, the world’s first electronic massage chair on wheels that gives you both a free ride home and a massage session simultaneously. By bringing back the iconic Vietnamese Cyclo and giving it the "modern happiness" upgrade, not only we were able to bring our showroom experience to the street but also to bring our slogan of “Live richly in happiness” to life, and to those in need.

Links

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