Please tell us how the brand purpose inspired the work

As a new communication agency, Wavemaker believes that the paths to future is never singular. Wavemaker informs to inspire, provoke to progress, and always relate ourselves to the future with both audacity and prudence. While constantly reinventing the industry by challenging conventionality and reimagining creativity, we intend to bring our clients unique perspectives to achieve better tomorrows. Zhihu the largest Q&A platform in China, believes that with each question, there awaits answers. Wellknown for its quality content and original users, Zhihu was officially launched in January 2011 with the brand mission to better knowledge and experience sharing, to help each one find their own answers. We co-launched this social innovation project, to inspire people to imagine, and come to feel the human side of the ongoing technological overhaul of our social fabrics, and eventually, with more questions than answers, curiosities than formulae about what will become of us.