| Title | PAPERTOWEL SAVING CAMPAIGN: GREEN TOGETHER POSTER |
| Brand | LOTTE CHILSUNG |
| Product / Service | CHILSUNG CIDER |
| Category | F07. Corporate Purpose & Social Responsibility |
| Entrant | LOTTE CHILSUNG Seoul, SOUTH KOREA |
| Idea Creation | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Hohun Hwang | Daehong Communications | Art Directing |
Lotte Chilsung has been steadily conducting Green Campaign since the past. In 2020, <Re:Green Campaign>, which completed the 6.2km Green Road, which purifies air with green plants and Bio Wall, was held at 18 bus stops in the stuffy city center. This allowed people to breathe clearer and cleaner air. Through this campaign of the brand, I was inspired to propose a more specific way to revive the environment.