LANDMARK HEIST

TitleLANDMARK HEIST
BrandNETFLIX
Product / ServiceNETFLIX
CategoryD03. Special Build
EntrantGIGIL Taguig, THE PHILIPPINES
Idea Creation GIGIL Taguig, THE PHILIPPINES
Production GP NAGATA QC, THE PHILIPPINES

Credits

Name Company Position
Badong Abesamis GIGIL Ideation

Write a short summary of the ambient work.

Netflix wanted a grand goodbye to 'Money Heist' on its last season, one that can speak to both people who have never seen any of the past episodes to attract them to watch, and current fans of the show. 'Money Heis't pulled off the biggest heist of all. The main characters took over landmarks all throughout the city to recreate their iconic 'Money Heist' scenes. The installations became a larger-than-life preview of the series for non-fans and a commemoration of the events that led to the final season for existing fans. Filipinos shared them online. Not to mention the real El Profesor himself. More importantly, 'Money Heist' became the No. 1 show on Netflix Philippines for 2 straight weeks.