POKÉMON WONDER

Short List
TitlePOKÉMON WONDER
BrandTHE POKÉMON COMPANY
Product / ServicePOKÉMON
CategoryF07. Corporate Purpose & Social Responsibility
EntrantSIX INC. Tokyo, JAPAN
Idea Creation SIX INC. Tokyo, JAPAN
Idea Creation 2 ZEAL ASSOCIATE CORP Tokyo, JAPAN
Idea Creation 3 FUTUREK Tokyo, JAPAN
Production AOI PRO. INC. Akasaka, Tokyo, JAPAN
Post Production INVISI. LTD TOKYO, JAPAN
Additional Company HAKUHODO INC. Tokyo, JAPAN
Additional Company 2 NIPPON DESIGN CENTER Tokyo, JAPAN

Credits

Name Company Position
TAKU KAWAMOTO The Pokémon Company Chief Creative Officer
KEIICHI MOTOYAMA SIX INC. Executive Creative Director
SHOGO MATSUMARU RIDDLER Creative Director
KAIYU FUJIMOTO RIDDLER Creative Director
AKIKO TSUDA The Pokémon Company Creative Director
TAKU TSUBOI SIX INC. Copywriter
TOMOYUKI ARIMA Nippon Design Center, Inc. Art Director
KENTA ISHIBASHI RIDDLER Creative Planner
YU KATO Hakuhodo Inc. Creative Planner
KEISUKE ONODA Hakuhodo Inc. Creative Planner
KANAKO TOMITA Hakuhodo Inc. Creative Planner
HIDEHIRO TERUI ZEAL ASSOCIATES Executive Producer
MUNETOSHI MATSUO ZEAL ASSOCIATES Producer
TAKAKO NARUMI ZEAL ASSOCIATES Producer
OKA OKAZAKI freelance Illustrator

Please tell us how the brand purpose inspired the work

The Pokémon Company’s purpose is to enrich the virtual world and the real world with the Pokémon characters. As Pokémon GO demonstrates, we value a connection with the real world just as much as digital games and anime. Pokémon Wonder focuses on connecting children with nature and aligns with our brand purpose.