| Title | POKÉMON WONDER |
| Brand | THE POKÉMON COMPANY |
| Product / Service | POKÉMON |
| Category | E02. Ambient Outdoor |
| Entrant | SIX INC. Tokyo, JAPAN |
| Idea Creation | SIX INC. Tokyo, JAPAN |
| Idea Creation 2 | ZEAL ASSOCIATE CORP Tokyo, JAPAN |
| Idea Creation 3 | FUTUREK Tokyo, JAPAN |
| Production | AOI PRO. INC. Akasaka, Tokyo, JAPAN |
| Post Production | INVISI. LTD TOKYO, JAPAN |
| Additional Company | HAKUHODO INC. Tokyo, JAPAN |
| Additional Company 2 | NIPPON DESIGN CENTER Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| TAKU KAWAMOTO | The Pokémon Company | Chief Creative Officer |
| KEIICHI MOTOYAMA | SIX INC. | Executive Creative Director |
| SHOGO MATSUMARU | RIDDLER | Creative Director |
| KAIYU FUJIMOTO | RIDDLER | Creative Director |
| AKIKO TSUDA | The Pokémon Company | Creative Director |
| TAKU TSUBOI | SIX INC. | Copywriter |
| TOMOYUKI ARIMA | Nippon Design Center, Inc. | Art Director |
| KENTA ISHIBASHI | RIDDLER | Creative Planner |
| YU KATO | Hakuhodo Inc. | Creative Planner |
| KEISUKE ONODA | Hakuhodo Inc. | Creative Planner |
| KANAKO TOMITA | Hakuhodo Inc. | Creative Planner |
| HIDEHIRO TERUI | ZEAL ASSOCIATES | Executive Producer |
| MUNETOSHI MATSUO | ZEAL ASSOCIATES | Producer |
| TAKAKO NARUMI | ZEAL ASSOCIATES | Producer |
| OKA OKAZAKI | freelance | Illustrator |
Pokémon characters are loved by people of all ages around the world. Children nowadays have grown addicted to digital entertainment and rarely play in nature. Using born-digital Pokémon characters, we made a field where children could freely play in nature. Our aim was to reconnect children with nature.
To reconnect children with nature, we created Pokémon Wonder, recreating the Pokémon video game experience in nature by transforming a 48,000-square-foot forest into a game field. Over 50 Pokémon were crafted with natural materials and hidden in the forest. The players’ mission was to look for Pokémon as if searching for natural creatures. The joy of the search reconnected children with nature and it strengthened their sense of wonder. We took the digital experience of catching Pokémon within a video game and designed a real-world game where players engage all their senses as they search for Pokémon in nature. It’s an all-natural outdoor entertainment built on digital ideas.