Cultural / Context information for the jury

A city is built by the life of the locals. In the streets of Taiwan, you can easily see the unique architectural styles. Buildings were built from vintage metal window grills, pressed floral glass, and handmade patterned clay tiles. These are what we grew up with and the collective memory of Taiwanese People. Taiwan Pride is highly identified by young generation and aspirational now days. Young generation relate themselves to it easily. Taiwanese retro style has been popular among young people. They admires local artists or celebrities that bring local Taiwanese retro stuffs into new life and make them fashionable. To them, it shows Taiwanese unique style.

Write a short summary of the ambient work.

For over 3 decades, the iconic Big Mac lived alongside with the Taiwanese people. So, we added some local flavor to the Big Mac Making it our own. We collaborated with famous Taiwanese artists to re-created vintage metal window grills, Pressed Floral glass, and handmade patterned clay tiles. Combined these elements with abstract, modern design of Big Mac. A fusion of classic and modern, beyond time and space This is “The One and Only” Big Mac of Taiwan