| Title | LONESOME HOTEL |
| Brand | HONDAO SENIOR CITIZEN'S WELFARE FOUNDATION |
| Product / Service | WINTER CHARITY DONATION |
| Category | D05. Interactive & Immersive Experiences |
| Entrant | INSPIRE ACTIVATION Taipei, TAIWAN |
| Idea Creation | INSPIRE ACTIVATION Taipei, TAIWAN |
| PR | INSPIRE ACTIVATION Taipei, TAIWAN |
| Name | Company | Position |
|---|---|---|
| ChunWei Hou | Inspire Activation | Creative Leader |
| Jarvis Hsieh | Inspire Activation | Creative Team Member |
| Rae Ho | Inspire Activation | Creative Team Member |
| Michelle Huang | Inspire Activation | Creative Team Member |
| Carel Chen | Inspire Activation | Creative Team Member |
| WeiChung Chang | To-V studio | Directing |
| Vivien Chang | Inspire Activation | Account Service Team Leader |
| Aaron Chen | Inspire Activation | Account Service Team Leader |
| May Wu | Inspire Activation | Account Service Team Member |
| Joanna Liou | Inspire Activation | Account Service Team Member |
| HsiaoJung Wei | To-V studio | Production House Team Member |
| Wen Chen | To-V studio | Production House Team Member |
| Sean Tsai | To-V studio | Production House Team Member |
| Liliana Lu | To-V studio | Production House Team Member |
-The neglected seniors issue is facing challenges such as public indifference to the issues and the competition among hundreds of charity fundraising projects. -Due to the pandemic, the donations were estimated to decline by 50%. -The end of the year to the Lunar New Year is the peak travel season for Taiwanese. However, due to the pandemic, people turn to domestic tourism to enjoy staycation in different hotels.
During the peak tourist season in Taiwan, we modified the neglected seniors’ homes into “Lonesome Hotel”and turned their real-life daily struggles into hotel services. The hotel is open to the public to make reservations and to experience firsthand the struggles of neglected seniors, such as bathing water that can only heated by sun, 2 tissue paper per day, reheated meals, non-working TV. No phone, no visitors, no going out, no contact allowed to make sure that the guests are isolated for whole day. In addition to the description in the hotel, guests can also learn more stories through QRcode in the room during their stay.