Title | SUPPORTING THE RESTAURANTS AFFECTED BY COVID19 WITH OOH IN THE CITY |
Brand | LIVE BOARD, INC. |
Product / Service | LIVE BOARD MARKET PLACE |
Category | F07. Corporate Purpose & Social Responsibility |
Entrant | LIVE BOARD, INC. Shibuya-ku,Tokyo, JAPAN |
Idea Creation | LIVE BOARD, INC. Shibuya-ku,Tokyo, JAPAN |
Media Placement | LIVE BOARD, INC. Shibuya-ku,Tokyo, JAPAN |
PR | LIVE BOARD, INC. Shibuya-ku,Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Jun Sakurai | LIVE BOARD, INC. | originator |
Covid 19 imposed a curfew, which greatly restricted the use of restaurants. This was a very difficult period for some restaurants as some of them went bankrupt. Since we operate our business by installing digital signage in the city, it is essential for us to coexist with local residents and stores. In this situation, we wondered what we could do to contribute to the local community by using our estimates, and devised a measure to support local stores by using our signage.