SUPPORTING THE RESTAURANTS AFFECTED BY COVID19 WITH OOH IN THE CITY

TitleSUPPORTING THE RESTAURANTS AFFECTED BY COVID19 WITH OOH IN THE CITY
BrandLIVE BOARD, INC.
Product / ServiceLIVE BOARD MARKET PLACE
CategoryF07. Corporate Purpose & Social Responsibility
EntrantLIVE BOARD, INC. Shibuya-ku,Tokyo, JAPAN
Idea Creation LIVE BOARD, INC. Shibuya-ku,Tokyo, JAPAN
Media Placement LIVE BOARD, INC. Shibuya-ku,Tokyo, JAPAN
PR LIVE BOARD, INC. Shibuya-ku,Tokyo, JAPAN

Credits

Name Company Position
Jun Sakurai LIVE BOARD, INC. originator

Please tell us how the brand purpose inspired the work

Covid 19 imposed a curfew, which greatly restricted the use of restaurants. This was a very difficult period for some restaurants as some of them went bankrupt. Since we operate our business by installing digital signage in the city, it is essential for us to coexist with local residents and stores. In this situation, we wondered what we could do to contribute to the local community by using our estimates, and devised a measure to support local stores by using our signage.