Cultural / Context information for the jury

A Netflix Korea original series <Squid Game> is set in childhood game Koreans enjoyed, became a brutal survival game with a huge prize of 45.6 billion won. And until now, it has been somewhat unfamiliar in South Korea to use the subway station space as marketing. In other words, using this space can provide unusual and overwhelming experiences in people's repeated daily lives. In the summer of 2021, we wanted to create an overwhelming experience as much as the huge prize money's large scale.

Write a short summary of the ambient work.

In order to provide people with extraordinary experiences, we executed connecting the items from start to end. 1) Station Entrance Piggy bank with huge prize money in the Squid Game, agents guarding it. Ad balloons with bundles of huge fake money, and holograms were used to provide unusual experiences. 2) Station Stairs A unique pink space reminiscent of the stairs people climb before start in the Squid Game. It's amazing experience, but it makes people a little nervous. 3) Station Internal In a very overwhelming subway station space, scary agents somehow protected childhood games. People can experience the Squid Game's contents, actually receive special goods through simple game participation.