Please tell us how the brand purpose inspired the work

One of the effects of Pre-Menstruation Syndrome can cause roller-coaster feelings for weeks up to their period to most women. Mood swings usually come out of sudden. It is a normal condition due to a hormonal change. But most people in Indonesia, Pre-Menstruation Syndrome (PMS) is also associated with a stigma where men and women feel unsteady moods. To break this stigma, Laurier created a visual where women can embrace their roller-coaster state of feeling and lead the audience to find out more about the good things of menstruation through www.menstruation.com