| Title | THE PEDESTRIAN |
| Brand | VOLKSWAGEN |
| Product / Service | VOLKSWAGEN TIGUAN |
| Category | B01. Consumer Goods |
| Entrant | DDB Sydney, AUSTRALIA |
| Idea Creation | DDB Sydney, AUSTRALIA |
| Media Placement | PHD Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Tommy Cehak | DDB Group Sydney | Creative Director |
| Tim Woolford | DDB Group Sydney | Creative Director |
| Tom Lawrence | DDB Group Sydney | Copywriter |
| Samuel Raftl | DDB Group Sydney | Art Director |
We were tasked with launching the new Volkswagen Tiguan with an OOH campaign focusing on its helpful driver assistance technology like pedestrian detection and lane assist. In a market that was dominated by parity product and car advertising cliches, we had to find a new and far less traditional way to capture people’s attention and remain competitive with a smaller budget than our competitors.
Smaller - small format OOH posters