Background

To promote COCKTAIL’s music, in an unexpected way that engages fans and extends to popularity among the public, especially in a time when people crave excitement and comfort from different kinds of experience.

Describe the creative idea

Turning songs and music into art that people can see, touch, interact with and share.

Describe the strategy

To make people engage with their songs, more than just the music, but to be able to fully immerse in each and every song with all senses. Making it exciting, shareable (in person and online) and creating a sense of community.

Describe the execution

Each song is translated into an art / interactive piece: a light show, ‘gacha’ machine, installation… etc. The walk-through exhibition allows a full sensorial experience, for everyone to engage with each song and know the meaning behind.

Describe the outcome

The exhibition was featured on news, TV shows, magazines, blogs and vlogs… generating millions in free PR. Fans everywhere, including art show hosts and other influencers, filmed and wrote about the exhibition, highlighting their favourite spots (songs).