| Title | IF YOU TRULY LOVE ME |
| Brand | THREE MAN DOWN |
| Product / Service | MUSIC VIDEO |
| Category | A01. Music Video |
| Entrant | KRUENGKAO COMPANY LIMITED Bangkok, THAILAND |
| Idea Creation | KRUENGKAO COMPANY LIMITED Bangkok, THAILAND |
| Production | NARATIP CHAINARONG Ranong, THAILAND |
| Additional Company | GMM GRAMMY Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Puntapol Prasarnrajkit | KRUENGKAO COMPANY LIMITED | Executive Producer |
| Naratip Chainarong | Naratip Chainarong | Director |
Three Man Down is a Thai pop-rock band with cutting-edge sound, a funk guitar line, and lingering vibe of synthesized and ambient sounds. After the band’s first kickoff in 2013, they have been capturing the teen’s spirit that speak for their fans across the country. This particular song "If you truly love me" embarks their path as one of the trendiest band of the generation. The song particularly captures the pain of a heartbroken teenager who is not ready to move on with someone new who grows fond of them. Because sometimes in a relationship, you have to let them go ‘if you truly love them’. The song secured itself in the ‘million-view’ club right after its release with its emotional sound and particularly the storytelling of the music video, directed by Narathip Chainarong. It also had caused the headlining buzz and became a viral trend on social media
How would you do right by someone you love, even if that person doesn't reciprocate your love?
To make an MV like a short film, telling a touching story that matches the feeling of the song, but bring another angle / perspective through the storytelling.
This is a story about a 'hidden' love triangle among 3 good friends. A guy is in love with one of the girls... but with the untimely passing of this girl, the other friend in the trio (she's secretly in love with the guy) tries to cheer him up... by being someone who she knows he'd love. Making him happy the way he wants it to be, even though it's not her true self.
'Hello Bell' which is the opening sentence of the MV / short film, became the most popular catchphrase among everyone (not only teens). People would answer their phones with 'Hello Bell'. Or ask someone out by saying this phrase. It became the top trending phrase online and an expression for Thais (who are quite reserved) to seize the moment and do right by the ones they love. This is one of the most viral MV in Thailand in 2021. Shared and reposted by celebrities, influencers, teens... and made people see what love it with a moving story that tugs at everyone's heartstrings.