Title | MONDO GROSSO / IN THIS WORLD FEAT. RYUICHI SAKAMOTO一[VOCAL:HIKARI MITSUSHIMA] |
Brand | AVEX |
Product / Service | MONDO GROSSO / IN THIS WORLD FEAT. RYUICHI SAKAMOTO一[VOCAL:HIKARI MITSUSHIMA] |
Category | A01. Music Video |
Entrant | ROBOT COMMUNICATIONS INC. Shibuya, JAPAN |
Idea Creation | HAKUHODO KETTLE INC. Tokyo, JAPAN |
Production | AVEX ENTERTAINMENT Tokyo, JAPAN |
Production 2 | ROBOT COMMUNICATIONS INC. Shibuya, JAPAN |
Name | Company | Position |
---|---|---|
Nozomu Hayashi | HAKUHODO Kettle Inc. | Director |
Chigi Kanbe | freelance | DOP |
Ryohei Abe | freelance | Lighting |
Takayuki Kamitani | ROBOT COMMUNICATIONS INC. | Producer |
Haruhisa Shirayama | Shirayama office | Stylist |
Yumi Endo | Eight Peace | Make-up |
Kanako Hoshino | freelance | Hair stylist |
NOPPO s**t kings | AMUSE | Choreographer |
Tomoaki Kawakami | K-Stunt Films | Action Director |
Tetsu Kitagawa | grid_FPV | Drone Operator |
Takafumi Hara | BONDS | Location Coordinator |
Maho Inamoto | ROBOT COMMUNICATIONS INC. | Offline Editor |
Kotaro Yamazaki | SOUP STUDIO | Online Editor |
Katsuaki Goto | freelance | Assistant Producer |
Tomoyuki Imaizumi | ROBOT COMMUNICATIONS INC. | Production Manager |
To promote the release of the first new album in five years by one of JAPANESE leading artists, MONDO GROSSO, we produced a music video for the lead song "IN THIS WORLD" with Ryuichi Sakamoto on piano and actor Hikari Mitsushima on vocals.
Vocalists Hikari Mitsushima and Mondo Grosso created a music video for their previous song "Labyrinth", in which they danced in the streets of Hong Kong, the "city of labyrinths". (30 million views) In order to convey the feeling of floating in the song, they danced in the air in a concert hall and danced in a closed place where no one was around. I captured them dancing in the air in a concert hall. Translated with www.DeepL.com/Translator (free version)
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I made an effort to fuse the two dances, the dance on stage and the wire action. As much as possible, I made a conscious effort to make the choreo look like a smooth transition.
The number of views (800,000 in one week), despite the fact that the album was not yet released and little information was available. The amount of conversation on SNS increased 50 times before and after the MV launch.