MONDO GROSSO / IN THIS WORLD FEAT. RYUICHI SAKAMOTO一[VOCAL:HIKARI MITSUSHIMA]

TitleMONDO GROSSO / IN THIS WORLD FEAT. RYUICHI SAKAMOTO一[VOCAL:HIKARI MITSUSHIMA]
BrandAVEX
Product / ServiceMONDO GROSSO / IN THIS WORLD FEAT. RYUICHI SAKAMOTO一[VOCAL:HIKARI MITSUSHIMA]
CategoryA01. Music Video
EntrantROBOT COMMUNICATIONS INC. Shibuya, JAPAN
Idea Creation HAKUHODO KETTLE INC. Tokyo, JAPAN
Production AVEX ENTERTAINMENT Tokyo, JAPAN
Production 2 ROBOT COMMUNICATIONS INC. Shibuya, JAPAN

Credits

Name Company Position
Nozomu Hayashi HAKUHODO Kettle Inc. Director
Chigi Kanbe freelance DOP
Ryohei Abe freelance Lighting
Takayuki Kamitani ROBOT COMMUNICATIONS INC. Producer
Haruhisa Shirayama Shirayama office Stylist
Yumi Endo Eight Peace Make-up
Kanako Hoshino freelance Hair stylist
NOPPO s**t kings AMUSE Choreographer
Tomoaki Kawakami K-Stunt Films Action Director
Tetsu Kitagawa grid_FPV Drone Operator
Takafumi Hara BONDS Location Coordinator
Maho Inamoto ROBOT COMMUNICATIONS INC. Offline Editor
Kotaro Yamazaki SOUP STUDIO Online Editor
Katsuaki Goto freelance Assistant Producer
Tomoyuki Imaizumi ROBOT COMMUNICATIONS INC. Production Manager

Background

To promote the release of the first new album in five years by one of JAPANESE leading artists, MONDO GROSSO, we produced a music video for the lead song "IN THIS WORLD" with Ryuichi Sakamoto on piano and actor Hikari Mitsushima on vocals.

Describe the creative idea

Vocalists Hikari Mitsushima and Mondo Grosso created a music video for their previous song "Labyrinth", in which they danced in the streets of Hong Kong, the "city of labyrinths". (30 million views) In order to convey the feeling of floating in the song, they danced in the air in a concert hall and danced in a closed place where no one was around. I captured them dancing in the air in a concert hall. Translated with www.DeepL.com/Translator (free version)

Describe the strategy

N/A

Describe the execution

I made an effort to fuse the two dances, the dance on stage and the wire action. As much as possible, I made a conscious effort to make the choreo look like a smooth transition.

Describe the outcome

The number of views (800,000 in one week), despite the fact that the album was not yet released and little information was available. The amount of conversation on SNS increased 50 times before and after the MV launch.

Links

Video URL