PRAY TO THE GREAT BUDDHA

TitlePRAY TO THE GREAT BUDDHA
BrandSONY MUSIC ENTERTAINMENT
Product / ServiceAMAZARASHI
CategoryB01. Music Live Experience
EntrantSIX INC. Tokyo, JAPAN
Idea Creation SIX INC. Tokyo, JAPAN
Idea Creation 2 HAKUHODO KETTLE INC. Tokyo, JAPAN
Idea Creation 3 HAKUHODO INC. Tokyo, JAPAN
Production VIXI Tokyo, JAPAN
Production 2 AIRCORD Tokyo, JAPAN
Production 3 TRANSISTOR STUDIO Tokyo, JAPAN

Credits

Name Company Position
Keiichi Motoyama SIX Creative Director / Producer
Yuta Okuyama SIX Creative Director
Masako Suzuki Hakuhodo Creative Director
Yusuke Shimizu Hakuhodo Kettle Creative Director
YKBX Yokobe Aww Art Director / Visual Design
Fumiko Iino VIXI Producer
Shogo Minowa VIXI Production Manager
UKYO Inaba EPOCH Director
Junichi Akimoto Transistor Studio Projection Director
Masanori Hirata Transistor Studio Projection Director
Takuma Tanimura Transistor Studio Projection Director
Takashi Tanaka Diamond Snap Motion Graphics Director
Fumiya Kimura Freelance Motion Graphics Director
UDON UDON VIXI Motion Graphics Director
Yuuki Kubo Freelance Motion Graphics Director
Naoya Morimoto Freelance Motion Graphics Director
Kensuke Endo Freelance Motion Graphics Director
koshi kun Freelance Motion Graphics Director
Toshiyuki Hashimoto aircord Technical Producer
Seiya Nakano aircord Technical Director
Keitaro Irisuna aircord Simulation Developer
Motoyo Ochiai aircord Technical Support
Ryosuke Kokubo Freelance Lighting Director
Tomoya Fukase Moving Work Lighting
Hiroshi Tamaki Moving Work Lighting
Kota Endo Moving Work Lighting
Toru Nakayama Moving Work Lighting
Subaru Takahashi Moving Work Lighting
Hiroshi Kondo Moving Work Lighting
Mari Tezuka Moving Work Lighting
Takuro Araki Arts inc. Lighting
Kiki Saito Arts inc. Lighting
Megumi Endo Arts inc. Lighting
Akiyoshi Fukudome dep Management Director of Photography
Hideo Shingu Santana Chief Cameraman
Masa Kokubu Santana Cameraman
Takahiro Otake Santana Cameraman
Yuta Sato nice Assistant Cameraman / Drone
Kazuya Watanabe nice VE
Yoshiaki Kataoka SHOT Drone Pilot
Yu Kato Hakuhodo Installation Artist
Yasushi Hirose Takenaka Projection
Shunsuke Noto Takenaka Projection
Kotaro Takaie Takenaka Projection
Ryota Nakanishi Takenaka Projection
Jeong Seonwoo Takenaka Projection
Takashi Sakuta Takenaka Projection
Yusuke Harano Takenaka Projection
Yuka Okumura Freelance Styling

Background

Amazarashi is a major Japanese rock band meaning the “rain of daily suffering” in Japanese. Our goal is to create their online concert for their fans who lives in 2020, suffering from the natural disaster called COVID-19, and give them the strength to face tomorrow.

Describe the creative idea

Natural disasters, wars, famines, pandemics. Throughout Japan’s long history, its people have constructed many great Buddha statues to pray for the strength to overcome hardships. Now, in 2020, without the ability to construct a new Buddha statue, put together a music project with the objective of creating a place where people could pray and gain the strength to endure the COVID-19 pandemic. By using the base of a Buddha statue as the stage of an online concert, we created a place of prayer that people from around the world could gather at.

Describe the strategy

To create an online concert that invited viewers to join in prayer instead of being a passive observer, we collected people’s thoughts and prayers regarding the COVID-19 pandemic, and placed them before the Buddha statue for purification. We aimed to create a strong engagement by collecting people’s prayers online and assembling them in a physical environment.

Describe the execution

We used projection mapping to cast images of heavy rain, fires, wars, pandemics, and other catastrophes that humankind encountered onto the Buddha statue. The Buddha statue, which has long accepted people’s suffering and prayers, became a new symbol of prayer before which amazarashi communicated people’s current plight through song. People’s prayers and laments regarding COVID-19 were collected through Twitter and presented as votive lanterns for purification.

Describe the outcome

"I listened in prayer." "A true mourning." "Just want I needed." "The best live concert of 2020" - Many hopeful words for tomorrow were spread in social platforms by the fans who saw the concert. Through the use of technology, the interactive online concert was elevated to a religious ceremony, giving people the strength to hold on.

Links

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