GFNW NEWSPAPER

TitleGFNW NEWSPAPER
BrandNETFLIX /BRAVO! STUDIOS / GMM STUDIOS INTERNATIONAL
Product / ServiceSERIES
CategoryB03. Use of Print / Outdoor
EntrantSOUR BANGKOK, THAILAND
Idea Creation SOUR BANGKOK, THAILAND
Media Placement SOUR BANGKOK, THAILAND
PR SOUR BANGKOK, THAILAND
Production CHAMNI'S EYE CREATIVE PRODUCTION Bangkok, THAILAND
Post Production CHAMNI'S EYE CREATIVE PRODUCTION Bangkok, THAILAND
Post Production 2 VISIONARY BANGKOK, THAILAND

Credits

Name Company Position
Damisa Ongsiriwattana Sour Bangkok Creative
Damisa Ongsiriwattana Sour Bangkok Creative
Nopparath Eksuwancharoen Sour Bangkok Creative
Nopparath Eksuwancharoen Sour Bangkok Creative
Wuttipon Thanopajai Sour Bangkok Producer
Warunpon Trithepwijit Sour Bangkok Creative
Warunpon Trithepwijit Sour Bangkok Creative
Ananti Bantoengsuk Sour Bangkok Creative
Jiraphat Chaithongkham Sour Bangkok Media
Sitta Chantarawong Sour Bangkok Creative
Pimmard Leenutaphong Sour Bangkok Client Service
Tevit Phadungnanon Sour Bangkok Media
Rujrada Rienvatana Sour Bangkok Creative
Somruetai Sanchayakorn Sour Bangkok Client Service
Supapit Tipsomponddee Sour Bangkok Creative
Napas Warasestasak Sour Bangkok Media
Suparak Tosaksri SOUR Bangkok Creative
Gunwara Osathanond SOUR Bangkok Media
Tanapol Kaewpring Chamni Eye Studio Production
Nattapon Jaruanporn Chamni Eye Studio Production
Kolayuth Kumvapee Chamni Eye Studio Production
Bouavauh Phetsalath Chamni Eye Studio Production
Wattakee sripaiboon Chamni Eye Studio Production
Sutthipong kedkaew Chamni Eye Studio Production
Keerati suwansangroj Chamni Eye Studio Production
Ratanasukan Pibulpanuwat Chamni Eye Studio Production
Tee Phasux Chamni Eye Studio Production
Thiwa Yodying Chamni Eye Studio Production
Kwankhao Sumalee Chamni Eye Studio Production
Nathapot Boonsit Chamni Eye Studio Production
Ruttasak Wiriyayutama Chamni Eye Studio Production
Tin Tunsopon Post Thesis Production

Why is this work relevant for Media?

Special edition newspaper cover most talked scandal news in Thailand with a twist that the unjust can't escape. 8 headline news rewritten based on series, attract readers to watch series right away.

Background

Netflix has launched in Thailand for 5 years, but less than 1% of the population are subscribers*. To grow its market, we need content that really speaks to Thai people. When Girl From Nowhere Season 2 is back after 3 years, how do we make its comeback a headline news… when Thailand is filled with headline news that is unjust? *Information from: https://www.statista.com/statistics/607622/thailand-netflix-subscribers/

Describe the creative idea / insights (30% of vote)

Rewrite the Justice Newspaper A special edition newspaper rewriting 8 injustice news to promote Girl From Nowhere Season 2

Describe the strategy (20% of vote)

“Rewrite the Justice Newspaper”, a special edition newspaper covering 8 of the most talked about scandalous news in Thailand at the time. With one twist… This time, those responsible for the real events cannot escape justice. From the controversial pregnant school girl news… this time the girl won’t be punished. The infamous hit and run case… that the rich and powerful can’t evade justice. The freshman was found dead in a hazing case… and senior students have been charged. And giving voice to the students who dared to rise up against old rules… 8 headline news rewritten based on 8 episodes of Girl From Nowhere Season 2, attracting readers to watch the series right away.

Describe the execution (20% of vote)

150,000 copies are printed to this special edition newspaper that are distributed for free around Bangkok Sky Train and CBD. The limited edition newspaper have been giveaway for one day on the launch date of the series but has become the most sought after on social. 8 headline news rewritten based on 8 episodes of Girl From Nowhere Season 2, attracting readers to watch the series right away.

List the results (30% of vote)

> #GIRLFROMNOWHERE2 NO.1 HOT AND LONGEST TRENDING :THAILAND, PHILIPPINES, INDONESIA, MALAYSIA > SOCIAL TREND FOR MYSTERIOUS NEWSPAPER RARE ITEM over 50 USD WORTH > “ EMPOWERING SERIES FOR WOMEN AND LGBTQ+ ” - EMBASSY OF SWEDEN > NO.1 MOST WATCHED ON NETFLIX THAILAND FOR MANY WEEKS TOP 10 IN 13 COUNTRIES > INCREASED NETFLIX SUBSCRIBERS SHARING PACKAGE FOR NANNO SERIES >1.4 BILLION HASHTAG REACHES ON WEIBO IN CHINA, WHERE NETFLIX IS UNAVAILABLE > ALL FANS REQUEST FOR SEASON 3