| Title | CHEERS FAN |
| Brand | DAESANG CHUNGJUNGONE |
| Product / Service | ANJUYA |
| Category | G08. Market Disruption |
| Entrant | THE.WATERMELON Seoul, SOUTH KOREA |
| Idea Creation | THE.WATERMELON Seoul, SOUTH KOREA |
| Production | SOMEDAY SPRING Seoul, SOUTH KOREA |
| Production 2 | ACA Seoul, SOUTH KOREA |
| Post Production | FIREWORKS Seoul, SOUTH KOREA |
| Post Production 2 | KEYSTONE PLAY Seoul, SOUTH KOREA |
| Post Production 3 | ORANGE CODE SOUND FACTORY Seoul, SOUTH KOREA |
| Post Production 4 | KISS FM Seoul, SOUTH KOREA |
| Post Production 5 | VISION HOLDINGS Seoul, SOUTH KOREA |
| Additional Company | STUDIO SAN Seoul, SOUTH KOREA |
| Additional Company 2 | JW PICTURES Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Chad Song | the.WATERMELON | CEO & PRESIDENT |
| Sangwoo Cha | the.WATERMELON | CEO & PRESIDENT |
| Hyungkyun Oh | the.WATERMELON | Creative Director |
| Jihye Um | the.WATERMELON | Copywriter |
| Euijeong Sohn | the.WATERMELON | Account Executive |
| Kiwoong Nam | the.WATERMELON | Account Executive |
| Jinyoung Lim | the.WATERMELON | Account Executive |
| Jiwon Kim | the.WATERMELON | Account Executive |
| Yunsung So | SomedaySpring | Director |
| JaeWan Eom | SomedaySpring | Director Of Photography |
| Junyoung Yang | Fireworks | Editor |
| Sehyun Lee | Fireworks | Editor Assistant |
| Youjin Park | Vision Holdings Corp | Colorist |
| Gayoung Lee | Vision Holdings Corp | Colorist Assistant |
| Jongwoo Lee | Orange Code Sound Factory | Sound Director |
| Jinwoong Cho | Orange Code Sound Factory | Sound Engineer |
| Jooyoung Jeon | Orange Code Sound Factory | Sound Engineer |
| Jeongyoon Park | KeyStonePlay | Supervisor Composite Artist |
| Donghun Shin | KeyStonePlay | Senior Composite Artist |
| Halim Lee | KeyStonePlay | Junior Composite Artist |
| Jieun Oh | KeyStonePlay | Junior Composite Artist |
| Kangsan Kim | studio San | CG & Retouching |
| Jiwon Choi | JW Pictures | Photographer |
| Kyungwon Kang | JW Pictures | Photographer |
| Seungyeon Choi | Freelancer | Designer |
| Minju Bak | Freelancer | Designer |
| Hyeryeong Hong | Freelancer | Designer |
| Sanghyup Jung | Freelancer | Designer |
| Daeyoung Jang | Freelancer | Camera Assistant |
| Hyungsuk Na | Freelancer | Camera Assistant |
| Hyunjin Park | ACA | Product Designer |
In Korea, only 25% of people wear masks in bars, and 2,227 people have been infected with COVID-19 in bars and clubs within the last 6 months. According to government statistics, the place with the highest risk of coronavirus transmission is bars. To get people to safely enjoy a drink at home, we designed the “Cheers Fan”. Designed with a hand that holds a small drinking glass, you can clink your glasses together whenever the fan rotates. If more people stayed home to drink, we could reduce the spread of COVID-19, and also increase sales for our client’s Anjuya products - convenience food that are often had when drinking. Brand likeability reached 72%, online sales of the client’s “Anjuya" products spiked by 42%, an unusual feat in the food brand business. Consumers’ attitudes towards drinking alone at home instead of bars improved by 54.6%.
Smaller. (The Cheers Fan size is 200×150×320mm.)